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Tactics for Small Firm Business Owners

Originally presented on Friday, February 24, 2023

4.0 General CLE Credits; 2.0 Technology
Section Members $245 • Non-Section Members $290

From the Conference Chair

The Annual Solo & Small Firm Conference, “Automate & Levitate:  Tactics for Small Firm Business Owners,” was presented on Feb. 24, 2023, in an all-virtual format. The program is tailored to the business needs of solos and small firm practitioners. Our diverse roster of presenters covers automating your practice; simplifying onboarding and collections; shifting from lawyering to leading; funding your law firm and how to get financing; and website best practices and educating different customer groups.

Automate & Levitate is available to purchase as an online seminar (on-demand) and downloadable audio. If you have questions, please contact Solo & Small Firm Section Program Administrator Ricky Libbert at or (850) 561-5631.

Conference Chair Camara Williams
2022-23 Solo & Small Firm Executive Council Member

Conference Schedule & Presenters

8–8:10 AM
Welcome and Introductions

Camara Williams, Conference Vice-Chair, Orlando
Gary Lesser, President, The Florida Bar, West Palm Beach

8:10–9 AM
Automating Your Practice

Conti Moore Smith, Conti Moore Law, PLLC, and Law Firm Mechanics, Orlando

9–9:50 AM
Simplify Onboarding and Collections

Marko Skarica, DuoDigital Digital Marketing Agency and Law Firm Mechanics, Orlando
Nikie Lomax, Conti Moore Law, PLLC, and Law Firm Mechanics, Orlando

9:50–10:40 AM
From Lawyering to Leading:  Knowing the Numbers that Matter Most

Leticia DeSuze, Elite Wealth Enterprises, LLC, Atlanta, and Law Firm Mechanics, Orlando

10:40 AM10:55 AM


10:55 – 11:45 AM
Funding Your Law Firm:  How to Get Financing

Scott Leitner, SVP, General Counsel, Climate First Bank

11:45 AM – 12:35 PM
Website Best Practices and Educating Different Customer Groups

Robin Cardella, J.D., Enterprise Sales Executive, Titletap